The 1910s was a decade of great change in America. It
was during this decade that the U.S. was first
considered a world leader. Many of the issues of 1910
are ones we face today: the increase of immigration and
poverty, labor and monopoly battles, work safety and
child labor problems.
When the war began, fashion design and export came to a
standstill. The "Made in America" fad began.
Suffragettes started a more comfortable fashion - no
more hobble skirts - and lots of pockets. Hemlines
inched up.
The technology of the 20th century brought thousands of
new colors to cotton fabric dyers. Pastel versions of
colors were previously not possible and are a hallmark
of early 20th century prints and solids. Nouveau is
indicative of that changing time in America. Pastel
pinks, lavenders, light greens in crisp, clean florals
and coordinates offer a modern look with a slightly
European influence that is reminiscent of the period.