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Fabric Gallery Nouveau c. 1910
 
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by Nancy Gere

The 1910s was a decade of great change in America. It was during this decade that the U.S. was first considered a world leader. Many of the issues of 1910 are ones we face today: the increase of immigration and poverty, labor and monopoly battles, work safety and child labor problems.

When the war began, fashion design and export came to a standstill. The "Made in America" fad began. Suffragettes started a more comfortable fashion - no more hobble skirts - and lots of pockets. Hemlines inched up.

The technology of the 20th century brought thousands of new colors to cotton fabric dyers. Pastel versions of colors were previously not possible and are a hallmark of early 20th century prints and solids. Nouveau is indicative of that changing time in America. Pastel pinks, lavenders, light greens in crisp, clean florals and coordinates offer a modern look with a slightly European influence that is reminiscent of the period.

Nouveau
Nouveau by Janet Houts
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Baum Textile Mills, Inc. • 812 Jersey Ave. • Jersey City, NJ 07310
Tel: (201) 659-0444 • (866) 842-7631 • Fax: (201) 659-9719